MAKING YOUR WEBSITE KEEP VISITORS

There are a few rules to making a website attractive to visitors:-

• It has to look good. On the internet the old saying "You don't get a second chance to make a first impression" is very true. If a user clicks on your site and thinks it looks amateurish, cheap, or even not appropriate to their age, they are going to leave quickly. With many years experience of building quality websites we know how to give the right look to suit your customers. When we designed the banking recruitment site for Barbara Houghton Associates, it did not look anything like the website for a christian minister with a healing ministry such as the one for Peter Cavanna, www.signsandwonders.co.uk. The design attracts and engages the visitor so they will stay long enough to read the content of the site.
  
  
• It has to be quick and easy to read. Most visitors to websites will move to the next one if they don't see the information they want in a few seconds. We help this process by laying out sites in small pages that are easy to find. If you have a more complicated message to get across we can help make the text work for you by using a professional copywriter.
  
  
• It has to be found. To get visitors to your site they have to know it exists. We use many techniques get your site noticed including:
  • Search Engine Optimisation (SEO). Making sure that your site is easy to understand for search engines.
  • Link building. We make sure that relevant directory sites have links to your site, getting it noticed more often by the search engines.
  • Pay per click. Adding your site to the sponsored listing section of Google. You only pay when someone clicks on the link to your site. You can set a maximum budget per day. This gets immediate results, but has to be used carefully.